If you have taken on a new project, lets say you want to make your own animated marketing videos, on top of what you are all ready doing. How are you going to find the time to do it? Time management is a very popular topic, so lets explore some ways to manage time wisely.
Well for a start don’t try to manage time. It can’t be managed. Its just a concept.
Time management courses are great. But I still can’t manage time. Time is a slippery fish, it has a life of its own, and I can’t always account for its habits. It has certainly speeded up the older I have got, and I’m told its faster still for people at the top of mountains. If I lie down will I have more time in which to get my work done? Joking aside, do we really want to manage time?
What we really want to do is – get more stuff done. Here’s what to highlight in that sentence – STUFF and DONE. So lets focus on whats important here, TASKS that need to be done, and taking ACTION to get them done.
I’m going to share 6 ideas on how to manage tasks to achieve more in your day, and taking action appears in each one of these. I got these ideas from a range of successful people, so I thought I’d copy what they do to become more successful at getting stuff done myself.
1. WIN THE MORNING TO WIN THE DAY
Tim Ferriss has a nice freebie on this and a podcast worth listening to. (https://tim.blog/2015/09/18/5-morning-rituals/) (Actually he also has a great book for being more effective with your time working called ‘The 4-Hour Work Week’ but more on that another time). So his 5 tasks to win the morning are:
- Make your bed! Start the day with an accomplishment, and this is an easy one. Control something you can control. I think a tidy space equals tidy mind too.
- Meditate. He looks at various types of meditation and mindfulness.
- Exercise. 5 to 10 repeats of something, maybe pushups followed by a cold shower.
- Make some tea. OK so he has ‘Titanium Tea’ there is a recipe in his freebie.
- Morning Pages. Or 5 minute journal; what am I grateful for? What would make today great? Daily affirmations.
Forbes gives an average breakdown of 5 things super successful people do before 8am:
- Exercise. Not only does it boost your energy but it also gives you the first sense of accomplishment for the day.
- Map out your day. Better problem solving is done in the morning, so now could be a better time to schedule the day, although many do this last thing at night so they can get started on the list straight away.
- Healthy breakfast. Keeps your concentration going and can be a good social start to the day too.
- Visualisation. Mediation, visualising, positive thinking, affirmations.
- Top heavy day. Do the least desirable task on your list first. Do what you are putting off. We have higher energy levels in the morning, so we are better equipped to handle difficulties. Also the day will then just get progressively easier.
“Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.” Mark Twain
Here is a ’20,20,20,60 rule’. Get up two hours earlier and do the following:
- 20 minutes exercise. Go for a jog listening to an inspirational podcast for example. Or do some other form of exercise to generate energy and wake up your body and mind.
- 20 minutes meditation. To clear your head and make space for what you need to achieve. Maybe make a list of things to be grateful for too, so that you can start the day with things too be happy about.
- 20 minutes eat, wash. Get your body ready for the day, and then you are ready to start work.
- 60 minutes of focused work before your normal start time.
You can see there is plenty of agreement here, not necessarily in the same order, and not always called the same thing, but essentially all serving the same purpose. This is a summary of what they seem to agree on:
- Exercise – this comes up time and again on morning routines
- Meditation – this comes in a variety of forms, including time for affirmations, focussing on determinations, clearing your head, gratitude journal, visualisations.
- Eat – always a healthy breakfast, and often a hearty one.
Think of it as preparing Body, Mind and Soul. I like Tim Ferriss’s idea that we only have to do 3 out of 5 of his list to have mastered the morning! That way we always get to start on a possessive, we are always starting with an achievement.
2. BREAK DOWN TASKS
“You don’t have to see the whole staircase. Just take the first step.” Martin Luther King Jr.
A project can be overwhelming when you look at the whole of it. So don’t. Besides sometimes its only through taking action, and taking the first steps, that we understand what the staircase actually looks like, or where it could lead.
The start of a project needs to be a process of breaking down the individual tasks that need to be done. Its often the slowest part of a project because you may need to research what tasks need to be done and a strategy for each task that needs doing. But you do end up with lots of smaller steps to take.
These might be the steps you need to take to make each animated marketing video:
- What is the outcome for this video? What will the call to action be? (sell a product, or make someone go to the website, or what?)
- Write an effective script and record it (yourself or an actor)
- Decide on the style of film and visuals that you will need (whiteboard, explainer, motion graphics, etc)
- Chose the right software for that task, and where you will find the visuals that you will need.
- Make the animated film
- Distribute your film effectively
Each of these can also be broken down into a list of tasks, and so on.
“Nothing is particularly hard if you divide it into small jobs.” Henry Ford
A strategy is a plan of action, so write it down as a list of actions, not as a list of ideas, or as a list of what you want to achieve. Thats a goal of a vision board, not a strategy. Make these actions as specific as you can, for example don’t say ‘Post up a new video every week’, else you’ll find your self wasting a lot of time asking ‘what shall I make this week?’. Make make your list more specific so it’s immediately more actionable.
These might be the smaller actionable steps for making the script and voice over:
- Write down what the call to action is…
- Write down what problem am I solving for people in this video?
- Write down how will I help people, gain trust, and keep their attention?
- Look for that script template!
- Do some research into the needs of your niche audience
- Write the script
- Get feedback, and alter if necessary
- Record yourself, or hire a voice artist
To make an effective list of specific tasks you will need to do good research first.
“A journey of a thousand miles begins with one step.” Lao Tzu
3. AUTOMATE AND OUTSOURCE
Are you the best person to do everything in that list? What else do you have in your workload at the moment? Outsourcing to a specialist can give us a much better result, as well as saving us valuable time.
Outsourcing can easily be done these days using freelancing services gathered on platforms such as UpWork, or Fiverr. This gives you access to international suppliers who may well charge less than local ones. If you can give regular work to a freelancer and always pay as agreed and on time, you will build a relationship that will fair you well in the long run. Having a freelancer you trust for certain tasks will save you more time than anything else, so look after the relationship with them, if you treat them fairly you will always be able to rely on them.
Some tasks can be outsourced to third party software, those that can be automated that is. There are some fantastic free services on the web to automate lots of tasks. Some of your social media content can be distributed by apps like HootSuite or SocialPilot for example, these apps also allow you to set up RSS feeds from other blogs to your social media platforms. Make sure to schedule time into your regular routines for setting up the content that will be automatically distributed, and don’t rely solely on RSS feeds to supply all of your content because they may not deliver as much content as you need, or you may end up losing your own voice.
We have useful habits and not very useful habits. Very often we may not even know what our habits are, we can be unconscious of them. Know anyone with an annoying habit that they appear to know nothing about? Well thats you too! Its good to know what our habits are, and its great to create some new and more useful habits as well as breaking some habits that are keeping us stuck.
Habits are actions triggered by certain things. Every time I unlock the door I hang up the key – a useful habit. Every time I post up a new video to YouTube – I share it on social media. So what habits do we need to put in place to manage tasks better. Look at your list of strategic actions, are there actions that need to be taken every time certain criteria are met? Every time I get a message, I respond in some way, for example. Every time I post a blog I share it on social media, and so on. If its made into a habit, it doesn’t need to be on your list of things to do, because you do it automatically without thinking. That makes your list shorter, clearer and more manageable.
While we are on the subject of bad habits, spending time on social media has become a bad time-wasting habit for many. My recommendation is to put it into one of your daily routines, and only do it at and for the allocated time.
Some research has shown it takes 66 days to create a new habit. But maybe it depends on the habit. Every time you break your habit, you have to start creating it again. To help you build this new habit, link a habit you all ready have to this new habit you are creating, to give yourself the incentive not to break the new one. For example, ‘if I don’t get out for a run, I’m not allowed to brush my teeth all day.’ You’ll feel awful, the prospect of not brushing your teeth will make you feel anxious enough to make you get out, even for a tiny run (which might be more like a fast walk but at least you got out).
Habits use less energy, demand less thinking and give less stress to us. We don’t have to question everything we do, we don’t have to reinvent the wheel every day. We just do certain tasks on autopilot, and watch the results grow little by little each day.
Make sure you create a set of effective habits. This needs to come from a breakdown of your project goals into practical smaller steps. Charles Duhigg has written a book ‘The Power of Habit’ which looks at how habits shape our lives, and its interesting from a marketing point of view too.
5. CREATE ROUTINES
What is the difference between a habit and a routine? A habit is a continual set of behaviours, things you just do without thinking. A routine is a set of habits, an ordered series of actions.
So you have your list of strategic tasks. It will probably be very long. Where do you start? This is where routines come in. There is a routine to making an animated marketing video. It will be the same routine each time, so you don’t have to waste time researching it and working out the process each time you make one.
Break your tasks down into daily, weekly and monthly actions and add them to your calendar. Then you don’t waste time and energy trying to figure out what to do each day. This will need to be revised regularly as goals are reached and new tasks need to be added, but refrain from spending more time working on your lists than on doing the tasks on them.
This is great when everything goes to plan. But what happens when it doesn’t? For example this morning I was meant to upload the video that I completed yesterday, but I have no internet connection. Life isn’t straight forward and we will always encounter obstacles. We are meant to, solving problems is an expression of our creativity. But it jars with our perfect and well planned routine which is beautifully designed to execute all our well researched tasks. So we get behind, feel frustrated, feel that we are failing, and so on. Or is it a great excuse to go to the coffee shop to use their internet connection, and have a cake whilst its uploading? Sometimes obstacles are benefits in disguise!
A routine needs to have flexibility built into it so we don’t hit a wall when things don’t go to plan. You could put a plan B into your task list or you can make your routine more encompassing. If I can’t do anything in my task list for today I have an alternative task list that I can always do, and always needs doing, for me thats usually create content. So when something gets in the way of our daily tasks, we can still progress.
Some activities can become bad habits when they are not confined to part of your daily routine. The most common example is the over use of social media. This article is aimed at entrepreneurs so you may be using social media as part of your marketing strategy, and thats an even more important reason for making it part of your routine. If you are confined to only spend a fixed amount of time on it, then it can be a more useful tool.
“The secret of your future is hidden in your daily routine.” Mike Murdock
Routines allow us to progress, spending less energy on planning what to do and more energy doing what we planned.
6. DON’T BE A PERFECTIONIST
This should be number one on my list. It may not apply to everyone, but for those of us with this affliction, it may be the only thing we need to address to crack task management.
“Perfectionism is the enemy of success” although if you are a perfectionist you will be convinced that errors are the enemy of everything. The truth is that perfectionism prevents action, and at the very least prevents the completion of anything. In order to succeed at anything us perfectionists need to complete tasks and that means living with the imperfections. Try “I am perfectly imperfect from now on” instead.
All this is infinitely more doable if you are motivated, if your needs are strong and if you love what you do.
“For the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today?” Steve Jobs
My final note on task management is this, do you really want to do the project. Are you committed? If you really want to do it and find enjoyment in it, then the 6 points covered in this blog will be easy, and hopefully helpful tools to help you manage the tasks you need to do. If not – then outsource!
Leave a comment below to let us know what your best time management tip is!